BRANDING
Establishing A Visual Identity
Establishing A Visual Identity
Establishing A Visual Identity
I designed the visual tone around the product’s core values: trust, clarity, and focus. Blue was chosen for its associations with calm and reliability. A simple, monotone palette reduced noise and highlighted key actions, keeping the UI clean and appropriate for an enterprise environment.
I designed the visual tone around the product’s core values: trust, clarity, and focus. Blue was chosen for its associations with calm and reliability. A simple, monotone palette reduced noise and highlighted key actions, keeping the UI clean and appropriate for an enterprise environment.
I designed the visual tone around the product’s core values: trust, clarity, and focus. Blue was chosen for its associations with calm and reliability. A simple, monotone palette reduced noise and highlighted key actions, keeping the UI clean and appropriate for an enterprise environment.


