BRANDING

Establishing A Visual Identity

Establishing A Visual Identity

Establishing A Visual Identity

I designed the visual tone around the product’s core values: trust, clarity, and focus. Blue was chosen for its associations with calm and reliability. A simple, monotone palette reduced noise and highlighted key actions, keeping the UI clean and appropriate for an enterprise environment.

I designed the visual tone around the product’s core values: trust, clarity, and focus. Blue was chosen for its associations with calm and reliability. A simple, monotone palette reduced noise and highlighted key actions, keeping the UI clean and appropriate for an enterprise environment.

I designed the visual tone around the product’s core values: trust, clarity, and focus. Blue was chosen for its associations with calm and reliability. A simple, monotone palette reduced noise and highlighted key actions, keeping the UI clean and appropriate for an enterprise environment.