ABOUT
ME AS A DESIGNER
I specialize in making messy, complex processes feel intuitive - breaking down ambiguity into clear, actionable steps. I design with structure and empathy, always looking for ways to reduce friction, surface what matters most, and help users move forward with confidence. Whether I’m simplifying a 10-step workflow or shaping the logic behind an AI experience, the goal is always the same: create experiences that feel simple, even when what’s happening under the hood is anything but.
I specialize in making messy, complex processes feel intuitive - breaking down ambiguity into clear, actionable steps. I design with structure and empathy, always looking for ways to reduce friction, surface what matters most, and help users move forward with confidence. Whether I’m simplifying a 10-step workflow or shaping the logic behind an AI experience, the goal is always the same: create experiences that feel simple, even when what’s happening under the hood is anything but.
HOW I'M WIRED
Making sense of complex situations is my comfort zone. I crave structure, organization, and efficiency. I’m naturally curious and observant, taking the time to understand the nuances of the world around me and the people in it. I can talk your ear off when I’m passionate about something, but I’m just as comfortable quietly figuring things out. I enjoy breaking problems down just as much as I enjoy putting the solution together. These traits help me approach design with clarity, empathy, and intention, so I can create experiences that are as thoughtful as they are functional.
MY JOURNEY
My career journey has been a bit of a Goldilocks story - trying on different roles to see what truly fits. Along the way, I followed my love of design, my desire for connection, and my drive to solve problems that matter. Product design turned out to be my 'just right.' It lets me scratch my creative itch, build meaningful relationships, and bring clarity to real, everyday challenges.
My career journey has been a bit of a Goldilocks story - trying on different roles to see what truly fits. Along the way, I followed my love of design, my desire for connection, and my drive to solve problems that matter. Product design turned out to be my 'just right.' It lets me scratch my creative itch, build meaningful relationships, and bring clarity to real, everyday challenges.
HOW I'M WIRED
Making sense of complex situations is my comfort zone. I crave structure, organization, and efficiency. I’m naturally curious and observant, taking the time to understand the nuances of the world around me and the people in it. I can talk your ear off when I’m passionate about something, but I’m just as comfortable quietly figuring things out. I enjoy breaking problems down just as much as I enjoy putting the solution together. These traits help me approach design with clarity, empathy, and intention, so I can create experiences that are as thoughtful as they are functional.
WHAT I BRING TO THE TABLE
FAQ
What motivates me as a designer?
What is my working style?
How do I bring clarity to a messy project?
How do I handle ambiguity or shifting priorities?
What kinds of problems do I love solving?
What motivates me as a designer?
What is my working style?
How do I bring clarity to a messy project?
How do I handle ambiguity or shifting priorities?
What kinds of problems do I love solving?
SOME OF MY FANS
Basil Udoudoh
Head of Technology
Veronica is a very talented and diligent designer who brings creativity and practical experience to all of her design work. She was also great at taking feedback from the team in all aspects of the design process.
Adam Williams
Art Director
Her attentiveness and engagement demonstrate her dedication to the things she loves. She’s driven, motivated, adaptable, and above all, she’s a REAL PERSON, the kind we strive to be and be around.
Colleen Nordheim
Office Manager
Veronica is an innovative woman who brings unique ideas to the table. She is a joy to be around, and an essential teammate! If you are looking for someone who consistently puts their best foot forward on every project, look no further!
Haley Lewis
UX/UI Designer
Veronica embodies all the traits of a great designer - she’s driven, curious, and personable with a keen eye for aesthetics. She knows how to strike the right balance between feeling confident in her work and having a desire to learn and grow.
Brittany Rediger
Design Director
Veronica is an outstanding individual in every aspect. She possesses a keen focus, an eye for detail, and a straightforward approach that helps her stay on track and achieve her goals. She’s an excellent team player, communicates effectively, listens attentively, and collaborates seamlessly with others.
Sadek Baroudi
Engineer
Veronica is meticulous, diligent, and thoughtful about everything she does. Not only that, she’s easy to talk to and really listens to and considers input.
Carmen Silva
Friend of 21 years
Veronica’s attention to detail is unparalleled, both in her professional work and in her hobbies. She’s put together, radiates confidence, but possesses a calm demeanor that is almost soothing. Above all, her determination to do better and be better is inspiring, whether she’s mastering a new skill or pushing her creative boundaries.
Steve Taylor
Systems Engineer
Looking for someone who will dive in with all they have until the result is as perfect as possible? That’s Veronica. She’ll give you all she has, and if she doesn’t have the answer, you can be sure she’ll find a way to get it. You'll be hard pressed to someone more dedicated to making sure she delivers exactly what is expected of her.
OH, I'M ALSO VERY ARTSY
MY FANS
Basil Udoudoh
Head of Technology
Veronica is a very talented and diligent designer who brings creativity and practical experience to all of her design work. She was also great at taking feedback from the team in all aspects of the design process.
Adam Williams
Art Director
Her attentiveness and engagement demonstrate her dedication to the things she loves. She’s driven, motivated, adaptable, and above all, she’s a REAL PERSON, the kind we strive to be and be around.
Colleen Nordheim
Office Manager
Veronica is an innovative woman who brings unique ideas to the table. She is a joy to be around, and an essential teammate! If you are looking for someone who consistently puts their best foot forward on every project, look no further!
Haley Lewis
UX/UI Designer
Veronica embodies all the traits of a great designer - she’s driven, curious, and personable with a keen eye for aesthetics. She knows how to strike the right balance between feeling confident in her work and having a desire to learn and grow.
Brittany Rediger
Design Director
Veronica is an outstanding individual in every aspect. She possesses a keen focus, an eye for detail, and a straightforward approach that helps her stay on track and achieve her goals. She’s an excellent team player, communicates effectively, listens attentively, and collaborates seamlessly with others.
Sadek Baroudi
Engineer
Veronica is meticulous, diligent, and thoughtful about everything she does. Not only that, she’s easy to talk to and really listens to and considers input.
Carmen Silva
Friend of 21 years
Veronica’s attention to detail is unparalleled, both in her professional work and in her hobbies. She’s put together, radiates confidence, but possesses a calm demeanor that is almost soothing. Above all, her determination to do better and be better is inspiring, whether she’s mastering a new skill or pushing her creative boundaries.
Steve Taylor
Ex-Husband (yep, really)
Looking for someone who will dive in with all they have until the result is as perfect as possible? That’s Veronica. She’ll give you all she has, and if she doesn’t have the answer, you can be sure she’ll find a way to get it. You'll be hard pressed to someone more dedicated to making sure she delivers exactly what is expected of her. Whether it's designing an interface, finding a niche restaurant or planting a succulent garden, she does it all with a smile to match.