Get to know me - presented as a persona.
Get to know me - presented as a designer persona.
Get to know me - presented as a designer persona.
HC
Veronica Taylor
Product Designer
Summary
Equal parts strategist, systems thinker, and simplifier - Veronica is the Swiss army knife of design: She asks the right questions, identifies friction points, and creates alignment through clear communication and collaborative momentum.
Basic Info
Location: San Francisco Bay Area
Focus Areas: Product Design, UX, UI
Preferred Work Style: Highly Collaborative
Explore Veronica's roadmap to becoming an AI-fluent product designer in 2025.
View My Roadmap
HC
Veronica Taylor
Veronica Taylor
Product Designer
Product Designer
Summary
Equal parts strategist, systems thinker, and simplifier - Veronica is the Swiss army knife of design: She asks the right questions, identifies friction points, and creates alignment through clear communication and collaborative momentum.
Basic Info
Location: San Francisco Bay Area
Focus Areas: Product Design, UX, UI
Preferred Work Style: Highly Collaborative
Explore Veronica's roadmap to becoming an AI-fluent product designer in 2025.
View My Roadmap
Product Skills
End-to-End Experience
Product Strategy
UX Strategy
Craft Skills
Market & User Research
Ideation & Sketching
Wireframing
Visual Design
Testing
Prototyping
Interaction Design
UX Writing
Content Creation
Personality Traits
Curious & Observant
Analytical
Calm Under Pressure
Innovative
Intuitive
Detail Obsessed
Collaborative
Adaptable
High EQ
Core Strengths
Fast Problem Comprehension
Systems-Thinker
Simplifying Complexity
Comfortable With Ambiguity
Communication Style
Clear
Concise
Grounded
Collaborative
Tool Kit
Figma
Adobe Illustrator
Miro
Canva
Lovable
Bolt
Google Suite
Slack
Jira
ChatGPT
Claude
Observed Behaviors
Observed Behaviors
Observed Behaviors
Basil Udoudoh
Head of Technology
Veronica is a very talented and diligent designer who brings creativity and practical experience to all of her design work. She was also great at taking feedback from the team in all aspects of the design process.
Adam Williams
Art Director
Her attentiveness and engagement demonstrate her dedication to the things she loves. She’s driven, motivated, adaptable, and above all, she’s a REAL PERSON, the kind we strive to be and be around.
Colleen Nordheim
Office Manager
Veronica is an innovative woman who brings unique ideas to the table. She is a joy to be around, and an essential teammate! If you are looking for someone who consistently puts their best foot forward on every project, look no further!
Haley Lewis
UX/UI Designer
Veronica embodies all the traits of a great designer - she’s driven, curious, and personable with a keen eye for aesthetics. She knows how to strike the right balance between feeling confident in her work and having a desire to learn and grow.
Brittany Rediger
Design Director
She possesses a keen focus, an eye for detail, and a straightforward approach that helps her stay on track and achieve her goals. She’s an excellent team player, communicates effectively, listens attentively, and collaborates seamlessly with others.
Sadek Baroudi
Engineer
Veronica is meticulous, diligent, and thoughtful about everything she does. Not only that, she’s easy to talk to and really listens to and considers input.
Steve Taylor
Engineer
Looking for someone who will dive in with all they have until the result is as perfect as possible? That’s Veronica. She’ll give you all she has, and if she doesn’t have the answer, you can be sure she’ll find a way to get it. You'll be hard pressed to someone more dedicated to making sure she delivers exactly what is expected of her.
Carmen Silva
Friend of 21 years
Veronica’s attention to detail is unparalleled. She’s put together, radiates confidence, but possesses a calm demeanor that is almost soothing. Above all, her determination to do better and be better is inspiring, whether she’s mastering a new skill or pushing her creative boundaries.
Product Skills
End-to-End Experience
UX Strategy
Product Strategy
Craft Skills
Market & User Research
Ideation & Sketching
Wireframing
Prototyping
Testing
Visual Design
Interaction Design
UX Writing
Content Creation
Personality Traits
Calm Under Pressure
Curious & Observant
Analytical
Detail-Obsessed
High EQ
Collaborative
Adaptable
Intuitive
Innovative
Core Strengths
Systems-Thinker
Fast Problem Comprehension
Simplifying Complexity
Comfortable With Ambiguity
Communication Style
Clear
Collaborative
Grounded
Concise
Tool Kit
Figma
Adobe Illustrator
Miro
Canva
Lovable
Bolt
Google Suite
Slack
Jira
ChatGPT
Claude
Design Process
CLARIFY
PRIORITIZE
BALANCE
REFINE
CLARIFY
PRIORITIZE
BALANCE
REFINE
In Real Life
Loves Learning
Humorist
Explorer
Foodie
Music Nerd
Clean Freak
Outside of work, you can find Veronica exploring the bay area with friends, playing weekly trivia, or trying to find ways to stay active within the design world/community. Things that make her happy: being on a team, open communication, human connection, the window seat of an airplane, ice cream, the smell of fresh cut grass, the crackling sound of an old vinyl record, murder mysteries, psychology, people watching, freezing cold weather, making people laugh, mid-century modern furniture, singing, dancing (in private), vacuuming, and Hot Cheetos (currently).
Design Process
CLARIFY
PRIORITIZE
BALANCE
REFINE
Design Philosophy
"I believe good design isn't just part of our everyday lives, it's an extension of ourselves."
"Curiosity is essential. I keep digging until I find what's missing or what could be better."
"UX isn't the cherry on top. It's the spoon, the bowl, and the reason we keep eating."
"User error? More like a design decision someone didn't think all the way through."
"If a user has to think twice, my job isn't done yet."
"Aesthetics matter, but they should also bring clarity, build trust, and resonate visually, functionally, and emotionally."
Veronica's Brain Food
Veronica's Brain Food
Veronica's Brain Food
What Veronica is currently listening to
Connecting design to business goals. Learning key vocabulary, strategies, and practical tools to communicate effectively with stakeholders and drive value.
Best practices from some of the world’s best design teams to help nail the fundamentals of product design and do great work.
Best practices to design, build, and implement a design system. Includes insights from lead designers at Shopify, Google, Apple, Twitter, and LinkedIn.
Put the thinking-based framework popularized by the Stanford d.school into practice so you can take on challenges in your organization and reach insightful solutions.
Connecting design to business goals. Learning key vocabulary, strategies, and practical tools to communicate effectively with stakeholders and drive value.
Best practices from some of the world’s best design teams to help nail the fundamentals of product design and do great work.
Best practices to design, build, and implement a design system. Includes insights from lead designers at Shopify, Google, Apple, Twitter, and LinkedIn.
Put the thinking-based framework popularized by the Stanford d.school into practice so you can take on challenges in your organization and reach insightful solutions.
Connecting design to business goals. Learning key vocabulary, strategies, and practical tools to communicate effectively with stakeholders and drive value.
Best practices from some of the world’s best design teams to help nail the fundamentals of product design and do great work.
Best practices for planning, designing, building, and implementing a design system. Includes insights from lead designers at Shopify, Google, Apple, Twitter, and LinkedIn.
Learn how to put the thinking-based framework popularized by the Stanford d.school into practice so you can take on challenges in your organization and reach insightful solutions.
Influencers
User Research & Interviews
User Testing & Usability Feedback
Behavioral Data & Analytics
Accessibility Standards & Inclusive Design
Competitive Analysis & Industry Trends
Business Goals & KPIs
Emerging Tech (e.g., AI, automation)
Goals & Motivations
Design With Purpose
Solve real problems
Design for impact
Know the 'Why' behind her designs
Creating Alignment
Foster cross-functional collaboration
Advocate for transparency
Create a sense of mutual understanding
Giving Users a Voice
Design experiences that feel intuitive, human, and helpful
Let user insight - not ego - lead the way
Professional Growth
Sharpen her skills with every project
Make mistakes and learn from them
Stay curious and experiment
Ask for feedback often
Pain Points
Pain Points
Misalignment Between Design and Dev
Misalignment Between Design and Dev
How she handles it: She brings devs in early, annotates thoroughly, and thinks like a systems designer. If something breaks in handoff, she digs into why and adjusts how she communicates, not just what she delivers.
How she handles it: She brings devs in early, annotates thoroughly, and thinks like a systems designer. If something breaks in handoff, she digs into why and adjusts how she communicates, not just what she delivers.
When UX Is An Afterthought
When UX Is An Afterthought
How she handles it: She asks smart questions, reframes assumptions, and does the quiet work of building trust with stakeholders. She's learned that advocacy is more effective when it’s grounded in clarity. And when she shows how good UX reduces risk, people tend to listen.
How she handles it: She asks smart questions, reframes assumptions, and does the quiet work of building trust with stakeholders. She's learned that advocacy is more effective when it’s grounded in clarity. And when she shows how good UX reduces risk, people tend to listen.
Lack of Momentum
Lack of Momentum
How she handles it: She creates structure where there isn’t any, clear next steps, visual prototypes, and bite-sized actions. She's not afraid to push things forward when her team gets stuck.
How she handles it: She creates structure where there isn’t any, clear next steps, visual prototypes, and bite-sized actions. She's not afraid to push things forward when her team gets stuck.
Lack of Feedback
Lack of Feedback
How she handles it: She makes giving feedback easy. Whether it's targeted questions, or product walkthroughs, she reduces the friction so others can respond faster. And when feedback still doesn’t come? She moves forward with what she knows, but leaves room for change.
How she handles it: She makes giving feedback easy. Whether it's targeted questions, or product walkthroughs, she reduces the friction so others can respond faster. And when feedback still doesn’t come? She moves forward with what she knows, but leaves room for change.
In Real Life
Loves Learning
Humorist
Explorer
Foodie
Music Nerd
Clean Freak
Outside of work, you can find Veronica exploring the bay area with friends, playing weekly trivia, or trying to find ways to stay active within the design world/community. Things that make her happy: being on a team, open communication, human connection, the window seat of an airplane, ice cream, the smell of fresh cut grass, the crackling sound of an old vinyl record, murder mysteries, psychology, people watching, freezing cold weather, making people laugh, mid-century modern furniture, singing, dancing (in private), vacuuming, and Hot Cheetos (currently).
Design Philosophy
"I believe good design isn't just part of our everyday lives, it's an extension of ourselves."
"Curiosity is essential. I keep digging until I find what's missing or what could be better."
"User error? More like a design decision someone didn't think all the way through."
"UX isn't the cherry on top. It's the spoon, the bowl, and the reason we keep eating."
"If a user has to think twice, my job isn't done yet."
"Aesthetics matter, but they should also bring clarity, build trust, and resonate visually, functionally, and emotionally."
Influencers
User Research & Interviews
User Testing & Usability Feedback
Behavioral Data & Analytics
Accessibility Standards & Inclusive Design
Competitive Analysis & Industry Trends
Business Goals & KPIs
Emerging Tech (e.g., AI, automation)
Goals & Motivations
Design With Purpose
Solve real problems
Design for impact
Know the 'Why' behind her designs
Creating Alignment
Foster cross-functional collaboration
Advocate for transparency
Create a sense of mutual understanding
Giving Users a Voice
Design experiences that feel intuitive, human, and helpful
Let user insight - not ego - lead the way
Professional Growth
Sharpen her skills with every project
Make mistakes and learn from them
Stay curious and experiment
Ask for feedback often
Basic Info
Location: San Francisco Bay Area
Focus Areas: Product Design, UX, UI
Preferred Work Style: Highly Collaborative
Summary
Equal parts strategist, systems thinker, and simplifier - Veronica is the Swiss army knife of design: She asks the right questions, identifies friction points, and creates alignment through clear communication and collaborative momentum.
Becoming AI-fluent in 2025
Explore Veronica's roadmap to becoming an AI-fluent product designer in 2025.
View My Roadmap
Design Process
CLARIFY
PRIORITIZE
BALANCE
REFINE
CLARIFY
PRIORITIZE
BALANCE
REFINE
Product Skills
Product Strategy
UX Strategy
End-to-End Experience
Craft Skills
Market & User Research
Ideation & Sketching
Wireframing
Prototyping
Testing
Visual Design
Interaction Design
Content Creation
UX Writing
Personality Traits
Calm Under Pressure
Detail Obsessed
Analytical
Curious & Observant
Collaborative
Adaptable
High EQ
Intuitive
Innovative
Core Strengths
Systems-Thinker
Fast Problem Comprehension
Simplifying Complexity
Comfortable With Ambiguity
Communication Style
Clear
Collaborative
Grounded
Concise
Tool Kit
Figma
Adobe Illustrator
Miro
Canva
Lovable
Bolt
Google Suite
Slack
Jira
ChatGPT
Claude
Design Philosophy
"I believe good design isn't just part of our everyday lives, it's an extension of ourselves."
"Curiosity is essential. I keep digging until I find what's missing or what could be better."
"UX isn't the cherry on top. It's the spoon, the bowl, and the reason we keep eating."
"User error? More like a design decision someone didn't think all the way through."
"If a user has to think twice, my job isn't done yet."
"Aesthetics matter, but they should also bring clarity, build trust, and resonate visually, functionally, and emotionally."
Influencers
User Research & Interviews
User Testing & Usability Feedback
Behavioral Data & Analytics
Accessibility Standards & Inclusive Design
Competitive Analysis & Industry Trends
Business Goals & KPIs
Emerging Tech (e.g., AI, automation)
Goals & Motivations
Design With Purpose
Solve real problems
Design for impact
Know the 'Why' behind her designs
Creating Alignment
Foster cross-functional collaboration
Advocate for transparency
Create a sense of mutual understanding
Giving Users a Voice
Design experiences that feel intuitive, human, and helpful
Let user insight - not ego - lead the way
Professional Growth
Sharpen her skills with every project
Make mistakes and learn from them
Stay curious and experiment
Ask for feedback often
Pain Points
Misalignment With Design and Dev
How she handles it: She brings devs in early, annotates thoroughly, and thinks like a systems designer. If something breaks in handoff, she digs into why and adjusts how she communicates, not just what she delivers.
When UX Is An Afterthought
How she handles it: She asks smart questions, reframes assumptions, and does the quiet work of building trust with stakeholders. She's learned that advocacy is more effective when it’s grounded in clarity. And when she shows how good UX reduces risk, people tend to listen.
Lack of Momentum
How she handles it: She creates structure where there isn’t any, clear next steps, visual prototypes, and bite-sized actions. She's not afraid to push things forward when her team gets stuck.
Lack of Feedback
How she handles it: She makes giving feedback easy. Whether it's targeted questions, or product walkthroughs, she reduces the friction so others can respond faster. And when feedback still doesn’t come? She moves forward with what she knows, but leaves room for change.
In Real Life
Loves Learning
Humorist
Foodie
Explorer
Music Nerd
Clean Freak
Outside of work, you can find Veronica exploring the bay area with friends, playing weekly trivia, or trying to find ways to stay active within the design world/community. Things that make her happy: being on a team, open communication, human connection, the window seat of an airplane, ice cream, the smell of fresh cut grass, the crackling sound of an old vinyl record, murder mysteries, psychology, people watching, freezing cold weather, making people laugh, mid-century modern furniture, singing, dancing (in private), vacuuming, and Hot Cheetos (currently).